eCommerce and eRetail
Accounting, Analysis, Advisory

Hi and welcome.

How is your eCommerce or eRetail business set up?

You cater to customers who purchase your products and services online… Whether they are physical or digital products online…. Or non-physical services online.

You use electronic networks or ecommerce technology: Shopify, Amazon, Alibaba, AliExpress, BigCommerce, Paypal, Zoho, Salesforce, Aweber, Facebook or Google.

A few transactions a week, or hundreds a day, are produced... In your sole proprietorship, LLC, partnership, S-corp or C-corp.

Whether you’re a:

Small e-commerce or e-retail Start-up…  Emerging…  Or EstablishedAll are welcome.

A clear strategy will help you to bust through the maze of business and finances...

To Drive Growth.

Why Choose Me as a
Strategic Business Accountant Partner?

Listen… I love eCommerce, eRetail, all things www!  For me, there are no more exciting technologies or industries in which to specialize.  As internet commerce is the future.

I share a background in e-commerce development and graphics communications, with a history of business sales and marketing – traditional and for the web.  So, I understand the gi-normous scope of managing a small business.  It’s overwhelming.  The evolving nature of internet sales triggers distinct challenges.

Enough about me.  Let's consider how my profit-focused strategy helps you…

To implement a financial plan for stabilizing e-commerce or e-retail financials.  And take advantage of them – to make better decisions, increase profits, and grow exponentially.

How You Benefit from My Specialized Love of
E-Commerce & E-Retail Accounting

You treasure your time, and only have so much of it.  But right now, your bookkeeping and accounting may feel like a necessary evil.  It requires energy-draining time and focus.

That pulls you away from the things you actually love to do in your business – the things that motivated you to start a business in the first place.

There are accounting software applications built specifically to gain control over e-commerce or e-retail accounting.

Still, accounting for eCommerce and eRetail transactions is a daunting task.

That’s where I come in.

You benefit from my nerdy passion for managing accounting, software and apps.  I apply a committed focus to your business transactions.

Let me dig deep into the broad scope of your business and organize the puzzle pieces.

Keeping on top of financials is just one aspect of running your business.

Let me work for your business, so you can do what you love…

Work on your business.

Let me have fun accounting for your eCommerce or eRetail transactions.  And compose a financial plan for growth…

So, you don’t have to worry about YOURSELF, your business, and the safety net you work to leave for loved ones.


To your success.


See You at the Top!

Lavella Owens

Lavella Owens, MBA Accountant & Ecommerce Business Partner

President, The Metrix Financials, Inc.™

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* Free Consultation *

Mo' Money. Mo' Time.
Keep eCommerce fun
& work-life balance flowing…

I'm here to help eCommerce and Online Businesses thrive by boosting profits by $5K and saving 60 hours annually on average!

Let's lighten your load together...
Hand over your
bookkeeping and accounting burdens to a professional
who understands technology and cares about your success.

Watch your business grow, while reclaiming valuable time for
what matters most.

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Lavella Owens, 2x MBA
Accounting & Finance

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Intuit Certified Bookkeeping Professional Badge

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