About Lavella Owens
2x MBA, Accounting and Finance
Advanced QuickBooks Online ProAdvisor

Hi. I’m Lavella. Welcome to my world.

I'm here to help Ecommerce and Online Businesses thrive by boosting profits by $5K and saving 60 hours annually on average!

Let's lighten your load together… Hand over your accounting burdens to a professional who understands technology and cares about your success. Watch your business grow, while reclaiming valuable time for what matters most.

As an Advanced QuickBooks Online Accountant, and as your ecommerce and online business growth partner…

My objective is to manage your financials and plan for future revenue.

You get profit-focused, virtual bookkeeping and accounting services. To help you make better business decisions today.

That can drive growth in your online business.

And of course, feel free to check out accounting articles on this website, plus on my social media channels.

Background

I am a New York Original born-and-raised in Copiague (Long Island).  People don’t give as much credence to lineage these days.  I believe that a person’s history tells the story of how they came to be who they are today.

My dad is a veteran U.S. Army Staff Sergeant Major and Ordained Minister.  My mom is an Evangelist.  I have spent countless days and nights developing a relationship with Jesus.  It was tough, but I’m grateful – for I would not be who I am without Him.

Being the second oldest in a family of six siblings meant that I learned how to do everything.  No task was off limits or too big – which prepared me for a life of fulfilling relationships, ambition and leadership.

A lifetime of purposeful intent made me the woman you see today.

Beliefs

I believe in knowledge and skill – having, not only the desire, but the ability to master whatever I have set my mind towards achieving.  That requires hard work, focus and change.

I believe in letting your light shine.  Be uniquely you.  The personal nuances which you may consider as unconquerable flaws?...  Those have the potential to award opportunities for yourself – that will not be given to someone else with a completely different personality.  You have a fan base – just as you are!  You’re awesome!  So, share a part of yourself with every engagement.

I believe in myself and I believe in you.

I believe in confidentiality and integrity.  This is your financial data.  Your business is your baby.  You can trust that I will uphold a high level of confidentiality, as well as maintain the integrity of your financials and business proprietary information.

Above all, I love Jesus!  Through all my joys and trials, I feel truly blessed to have been graced with this opportunity.  To help drive e-commerce business growth as a QuickBooks accountant.

Education & Training

Intuit Certified Advanced QuickBooks Online ProAdvisor Intuit Certified Bookkeeping Professional Finance, Master of Business Administration (M.B.A.) Accounting, Master of Business Administration (M.B.A.) Accounting & Finance, Bachelor of Science (B.S.) Accounting, Associate of Applied Science (A.A.S.) Graphics Communications & E-Commerce Development (Dual Certifications) Liberal Arts and Sciences (Undergraduate Studies)

Affiliations
QuickBooks Online Accountant

As a QBO accountant, expertise is nurtured through continuing education, and participation in professional and industry associations:

• American Institute of Certified Public Accountants (AICPA)
• Intuit® (creator of QuickBooks software)

Hobbies

I let my light shine through:

• Travel
• Rollercoasters (the biggest & the baddest)
• Long forest walks, light hiking (and the keyword here is light) with an occasional toddler rock-climb or two
• Aerobic weight-training
• Aerobics classes - like Zumba, Step, Tai Bo kick-boxing, and Reebok slide (someone please bring that back)
• Swimming (peacefully back-floating mainly)
• Paddle-boating
• Tennis, mini-golf
• Reading, writing, math
• All things math, money, business & technology
• Staying updated in QuickBooks Accountant software
  
• Singing & dancing (in the shower, on long drives, in church, on stage, wherever the wind blows – especially at karaoke)
• Playing (busting) the tambourine – because it’s loud, and I’m not

To your success.

See You at the Top!

Lavella Owens

Lavella Owens, MBA Accountant & Ecommerce Business Partner

President, The Metrix Financials, Inc.™

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