Bookkeeping, Accounting and Advisory
Services for Ecommerce Business

Wanna grow?

The roadmap to success is built upon financial records that are well-organized and meaningful.  Business operations will run more efficiently with tidy books.

Focus on your passion… Do what you love.  Increase your productivity.  And immerse energy in your own core competencies.  While I relieve the burden of managing all your daily financial tasks and records.

Keep more of your money and income.  My profit-focused approach helps to widen the gap between revenue and expenses.  Let’s improve cash flow and increase the amount of money you have left to play with inside of your business.  Gain the financial stability to buy those add-on’s you’ve been wanting to try.

Save money from the internal staff overhead burden when you outsource accounting – to further maximize that shiny bottom line.

I will offer a customized plan that is right for you – no matter what stage your business is in.

  1. Bookkeeping to get organized and learn from the past.
    Build your books from the ground up, or update the books you have.  Bookkeeping is a critical business function that cannot be overlooked, regardless of your other responsibilities and priorities.  It must be done consistently and accurately in compliance with financial regulations.  Good books are ready for your CPA to file taxes on time and avoid costly penalties due to IRS tax return extensions and late payments.  And good books are the source from which all growth analysis and advisory come.

  2. Accounting to manage finances and plan for the future.
    Budgeting and cash flow forecasting lay the master plan for success.  Budgeting reveals how the business is performing against expectations.  Cash flow forecasting allows you to see a future outcome.  Payroll processing, which gives even more insight, is available.

  3. Advisory to gain personal insight into the budgets and forecasts.
    Analysis is applied to the future outcome.  You may be happy with it.  Or you may opt to adjust current decision-making to change it.  That’s the great thing about visibility and communication.  You will understand what the numbers mean, and use them as a guide to achieve the desired outcome.

Some Services I Offer
Tailored to Your Needs

Accounting System Setup

  • New or existing accounting system set-up
  • Comprehensive client onboarding and training
  • Accounting software training

Bookkeeping

  • Recording of transactions
  • Reconciliation of bank accounts
  • Direct ACH and EFT Deposits

Payroll

  • Electronic pay stubs
  • Direct deposit

Accounting

Accounts Payable

  • Daily invoice processing
  • Electronic ACH payments to vendors globally

Accounts Receivable

  • Customer invoice billing
  • ACH and wire receipts
  • Customer reporting status

Reporting

  • Financial statements
  • Bank balance
  • Accounts payable and accounts receivable outstanding

Advisory

  • Budgeting
    (Do you have enough cash to maintain daily operations?)

  • Cash flow forecasting
    (How can you grow?)

  • SWOT analysis
    (Strengths, Weaknesses, Opportunities and Threats including competitors)

Benefits

  • Genuinely concerned with your financial well-being and focused to resolve your issues.
  • Your bottom line is my top concern.
  • Personalized service.
  • Easily accessible year-round.
  • Fixed pricing quoted before work starts.  No monthly variable cost guessing game.
  • You get a math nerd who rocks!  So, you can focus on your business.

A Smart Business Decision

If you want something done right…  Hire the nerd.  

Don’t fuss around spinning your wheels… hopping from one accountant or system to another…

Just to have to start all over again.

That costs a repetitive outlay of time and money.  It also causes you to lose focus on what you really want – which is to grow your business.

Winning in business is about making the most of every opportunity.  You have landed on this page.  It is no coincidence.  It is opportunity knocking.

Make a smart, stable business decision.  Get it right the first time.  Focus on growing your business. Leave the accounting and bookkeeping to me.  I will focus on taking care of your books and financial well-being.

It’s a smart choice.  It’s what you deserve.


To your success.


See You at the Top!

Lavella Owens

Lavella Owens, MBA Accountant & Ecommerce Business Partner

President, The Metrix Financials, Inc.™

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Mo' Money. Mo' Time.
Keep eCommerce fun
& work-life balance flowing…

I'm here to help eCommerce and Online Businesses thrive by boosting profits by $5K and saving 60 hours annually on average!

Let's lighten your load together...
Hand over your
bookkeeping and accounting burdens to a professional
who understands technology and cares about your success.

Watch your business grow, while reclaiming valuable time for
what matters most.

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Lavella Owens, 2x MBA
Accounting & Finance

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Intuit Certified Bookkeeping Professional Badge

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